As the World Athletics Indoor Championships Nanjing 25 approaches, a series of beautifully designed licensed products has also arrived – plush toys, badges, fridge magnets, postage packs, silk items... The 28 licensed products not only perfectly blend the city's heritage and sportsmanship, but also provide commemorative collection options for athletics enthusiasts and collectors around the world.
Collision of elements: Creative design highlights the vitality of the event
The mascot “Cedar” has a lively shape and soft feel. Designed as a personified smart and lively squirrel, it accurately captures the characteristics of the squirrel such as being agile, alert and courageous in moving forward, perfectly interpreting the spiritual core of pursuing excellence and never stopping in sports competition.
Image source: Organizing Committee
As the “resident guests” of the event's licensed products category, badges and refrigerator magnets are cost-effective choices for many consumers. In this competition, five types of fridge magnets and five types of badges have been released, with zinc alloy materials and exquisite craftsmanship, which skillfully combine Nanjing's landmark buildings, characteristic cultural imagery and athletics elements. The splendid Qinhuai Lantern Festival, the modern Zifeng Tower, and the smart Nanjing Eye... With the help of the mascot “Cedar”, these city symbols are condensed, so that every audience can take away a “memory of Nanjing”.
Image source: Organizing Committee
In addition, the series of philatelic products jointly developed by the Organizing Committee and China Post is also a highlight. The three categories of postal commemorative envelopes, postcards and postage packs record the historical moment of China's first hosting of the world's top indoor athletics championships. These licensed philatelic products combine the elements of the event with the stamps known as the “national business card”, and they are highly collectible and commemorative.
Aesthetics in everyday items: DNA of the championships in everyday items
When licensed goods are brought into daily life, eco-friendly handbags are a must-get trendy item. Both event-themed handbags take the concept of sustainability as the core. You can choose the sunny and stylish canvas bag that is sturdy and durable, or the lightweight and portable non-woven bag. They can both hold your daily items on your outings. The “cedar” design and event logo printed on the bag is proven to be “eye-catching”.
In daily life, the series of water cups launched in this competition is also popular. High-value, good-quality, large-capacity car thermos mugs and convenient and practical mugs are all designed to be event-inclusive, especially suitable as gifts for relatives and friends. Every toast reminds you of the event.
In addition, the Organizing Committee also launched a practical multi-functional mobile power supply set and a three-in-one fast charging data cable, with a delicate shape and a unique event LOGO, making it both practical and commemorative. The magnetic modular design of the mobile power supply is high-tech. It is chargeable, equipped with fans and multi-function lights, and is likely to become a new favorite among young people.
Light luxury ingenuity: Oriental aesthetics shows the essence of the event
For the high-end market, the Organizing Committee has launched a light luxury gift that integrates traditional crafts and event elements, vividly interpreting “Chinese-style romance”.
The silk scarf inspired by the “Light of Nanjing” skillfully integrates Nanjing's unique landscape and forest imagery with the dynamic performance of sports competition, and is precisely dyed with environmentally friendly dyes to ensure that the color is uniform and long-lasting. The gift box is also paired with a custom tea cup, making it a high-end gift.
With utensils as the carrier, the Jun porcelain tea set shows the official kiln skills of the Song Dynasty, and symbolizes the infinite possibilities in the arena with the kiln transformation art of “one color into the kiln and ten thousand colors out of the kiln”, showing the integration of oriental aesthetics and sportsmanship.
The owner's cup with the theme of Journey to the West culture is unique. It uses interactive settings to interpret cultural ingenuity, and you can see different scenery through the display mouth by turning the inner layer of the cup, which perfectly integrates tea tasting and artistic conception. Whether it is given away or a personal collection, it is very commemorative.
It is reported that since March 15, all event licensed products will be fully launched on the JD.com platform for pre-sale. During the event, these items can also be purchased at the on-site exhibition area, the Laomendong Historic District, the Organizing Committee's contracted hotel, and the Olympic Museum, so that the audience can collect this unique memory while watching the competition.
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